Value the Stock

DCF Analysis Explained: Intrinsic Value from First Principles

A plain-English guide to discounted cash flow (DCF) analysis — how to estimate a stock’s intrinsic value from future cash flows, the discount rate (WACC), terminal value, and enterprise vs. equity value.

The big idea: a dollar later is worth less than a dollar now

The four steps of a DCF

Step 1: Project free cash flow

Step 2: Choose a discount rate (WACC)

Step 3: Terminal value

Step 4: From enterprise value to a price per share

The reverse DCF: let the market tell you its assumptions

Common DCF pitfalls

Common questions about DCF analysis

Try it on a stock: Apple Inc. (AAPL) · MICROSOFT CORP (MSFT) · Alphabet Inc. (GOOGL) · NVIDIA CORP (NVDA) · AMAZON COM INC (AMZN) · Tesla, Inc. (TSLA) · Meta Platforms, Inc. (META)

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